SiriusDecisions: Sales Operations Planning Assumptions 2019

43% of forecasts miss by 10%+ -- not because teams aren't working hard, but because the data they need is scattered, stale, or missing.

The hype has cooled. The questions have gotten sharper. CEO Jason Ambrose shares five predictions for sales leaders in 2026.

Most forecasts miss because teams can't see risk until it's too late. Here's how to spot it, understand it, and prove your fix is working.