4 Life Sciences Industry Trends That Could Hurt Your Sales Targets

Today, 97% of hospitals use group purchasing organizations (GPOs) to improve purchasing efficiency. Digital buying preferences are paving the way, as life science buyers are better equipped to make more informed decisions, ultimately improving health care for patients.But how does increased digitalization impact your sales org and other go-to-market (GTM) functions? Here are four trends you should be mindful of as you examine your revenue engine and sales processes: