Playbook: Align Marketing & Sales for Stronger Pipeline

This playbook will teach you how to correct your data problem and empower your marketers to do their jobs better and faster.

Following the steps outlined in this playbook will ensure your marketing team executes in lockstep with sales and paves the way for faster, stronger pipeline.

We focus on two key ways to boost alignment and pipeline:

• Unlock the GTM team’s inboxes
• Track which accounts and personas sales is actively engaging

Who will benefit from this playbook? 

Marketing leaders who want tighter alignment with sales to focus investments and maximize impact by targeting the most promising accounts and personas.