Show Me You Know Me: The Skill That Saves Deals

Event Details

The same lazy research that gets your email ignored is the blind spot killing deals in your pipeline and customers post-sale. That's not a coincidence.

When you don't truly know your buyer, you miss the red flags. The deal slips. The customer churns. And by the time you see it, it's already gone.

"Show Me You Know Me" isn't just a prospecting philosophy. It's a relationship philosophy: one that separates reps who close from those who get ghosted, and CS teams who grow accounts from those stuck playing defense.

Join Sam McKenna, who's built a career on buyer-first selling, and Natalie Wolf, who's scaled customer success orgs that deliver world-class retention, for a conversation about what it actually takes to know your buyers and customers deeply — from first touch through renewal and beyond.

You'll walk away knowing:

• Why shallow personalization is killing your deals and your retention
• How to spot risk before it surprises you—whether it's a stalled deal or a quiet customer
• How top sales expert, Sam McKenna used her #SMYKM methodology to get 7x the reply rate compared to industry average 
• How to build deep buyer intelligence without the manual work