Transform your sales methodology with AI-powered, data-driven qualification at scale.

People.ai and Winning by Design turn sales frameworks into action by automatically scoring deals based on
real buyer interactions directly in your CRM.

Discover how sales leaders use the SPICED methodology, combined with People.ai’s Automated Opportunity Scorecards, to improve conversion rates and drive more revenue.

Key Benefits / Features

Standardized Opportunity Qualification

Improve opportunity qualification by applying a standardized and consistent framework across every seller and deal.

AI-Powered Scorecards

Ensure consistent adoption of your sales methodology with CRM-native, AI-powered Opportunity Scorecards.

Productivity Through Automation

Prioritize high-value activities by automating manual data entry and freeing reps to close more deals.

Proactive Risk Management

Spot risk early and take proactive action to keep deals on track and maximize revenue.

Accurate Forecasting

Improve forecast accuracy by basing predictions on real activity data rather than guesswork.

Stronger Account Execution

Strengthen customer relationships through enhanced account execution insights.

Standardized account planning is beneficial for AEs but also… sales engineering and leadership. It has tremendously improved collaboration across departments.

Vice President Sales Operations and Enablement
Eric Chapman
Vice President Sales Operations and Enablement

I can attest that People.ai data has become MORE valuable to our sales team in this climate. Activities are a leading indicator to pipe and we can’t get enough leading indicators right now.

Scott Holden CMO Thoughtspot
Scott Holden
CMO

Every customer-facing activity happening in our sales org is captured in Salesforce, the contact is created, and it gets associated with the right opportunity—with no extra effort from our sales team.

Clark Green, VP, Global Revenue Operations Forcepoint
Clark Green
VP, Global Revenue Operations
Sales Leaders

Improving Your Opportunity Qualification with Chad O’Connor

Learn how sales leaders standardize deal qualification by capturing key signals from calls, meetings, emails, and more — helping reps focus on high-quality pipeline.