What is Account
Execution?
Account Execution is the set of consistent sales processes (we call them Sales Rituals) that are essential to building and maintaining strong customer relationships.
Account Execution covers these key areas:
- Account Strategy
- Account Management
- Relationship Mapping
- Whitespace Analysis
Many organizations struggle with incomplete or outdated account plans and information. Data lives in spreadsheets, emails, or even just in reps’ heads, making it difficult to update or share. This leads to siloed knowledge and inconsistent execution.
With the right Account Execution strategy in place, you can be confident that everyone on the team is doing their part and working toward a common goal.
Drive Alignment Across Your Account Teams with Our Account Execution
Account Strategy
Gain a clear picture of each account with all of the relevant context and data. Autofill your account scorecard with public and non-public data in seconds. Build a thoughtful and actionable account plan directly in the CRM to ensure the correct actions are taken in each stage of the sales process.
Account Management
Successfully follow through and execute your account plan. Leverage real-time data to continually validate next steps throughout the entire sales process while getting important deal updates, suggestions, potential risks, and meeting summaries from your custom AI assistant.
Relationship Mapping
Unlock a deep understanding of your buying group, including target personas, predicted purchasing power, and inferred win rate. Strategically focus your efforts on the right people to close the deal using AI. Automatically detect new contacts and add them to your Relationship Map, ensuring your Map is always up-to-date and never stale.
Whitespace Analysis
Understand your footprint within each account and easily spot growth potential in both existing and target customers. Clearly visualize opportunities to replace competitors and drive upsells.

Resources for better account execution
Better account execution starts with People.aice?
Achieve consistency and visibility across your account teams using unified data, easy-to-use account planning tools, and dynamic AI-powered workflows.