Account Strategy

Develop winning account strategies with proven frameworks for planning, prioritization, and long-term relationship growth.

Articles

Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

5 Ways Companies are Using AI in their Sales Strategy
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5 Ways Companies are Using AI in their Sales Strategy

Discover how AI boosts sales and marketing, from faster onboarding to better customer experiences. Explore five ways to leverage AI for growth.
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3 Tips for Sales Leaders in Enterprise Selling
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3 Tips for Sales Leaders in Enterprise Selling

In B2B sales, data-driven teams avoid blind spots, manage complex deals, and deliver predictable results. Learn more in our ebook.
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AI’s Impact on the Future of Sales
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AI’s Impact on the Future of Sales

AI will transform sales organizations in the coming years. Here’s how we believe AI will reshape sales operations and drive growth.
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Sales Rep Performance Benchmarking: What & Why It Matters
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Sales Rep Performance Benchmarking: What & Why It Matters

What is Sales Rep Performance Benchmarking? Learn why this data is so valuable, and how you can use it to increase your sales team's performance!
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7 Data-Driven Ways To Increase Sales Productivity
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7 Data-Driven Ways To Increase Sales Productivity

Boost efficiency, cut waste, and improve output: Discover 7 proven strategies to maximize your sales team's productivity and drive success.
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Fool-Proof Ways To Increase Your Market Share
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Fool-Proof Ways To Increase Your Market Share

Learn how to increase your market share and gain a competitive advantage with these market share growth strategies for your business.
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Resources

Explore our library of guides, playbooks, and eBooks designed to help revenue teams leverage AI, align sales and marketing, and build predictable pipeline growth.

Generative AI Use Cases for Sales Organizations
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Generative AI Use Cases for Sales Organizations

Learn basic and advanced ways teams can start leveraging GenAI for sales right now to enhance real-time decision-making.
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Use AI to Turn Seller Insights into Strategic Revenue Growth
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Use AI to Turn Seller Insights into Strategic Revenue Growth

Discover how a data-driven solution helps RevOps leaders streamline seller workflows, enhance data quality, and cut admin costs.
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5 Ways AI Helps Marketing Drive Revenue for Your Org
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5 Ways AI Helps Marketing Drive Revenue for Your Org

Learn five ways marketing can harness the power of automation, AI, and data-fueled insights to position itself as a strategic partner to sales.
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Enable Effective Account Planning and Tracking in Your CRM
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Enable Effective Account Planning and Tracking in Your CRM

Read our checklist to see how CRM-native account planning tools can help sales teams build and execute account-level strategies with ease.
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5 Keys to Unlocking Accurate Sales Forecasts in Fiscal Year 2023
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5 Keys to Unlocking Accurate Sales Forecasts in Fiscal Year 2023

Discover how a data-first pipeline strategy boosts forecasting accuracy by 90% and helps achieve more predictable revenue targets.
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Optimize Your Revenue Operations and Pipeline Generation Engine
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Optimize Your Revenue Operations and Pipeline Generation Engine

Improve pipeline health and revenue by refining strategic account planning and territory design through continuous improvement efforts.
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Topics

Whitespace Analysis
Territory Planning
Risk Resolution
Rep Coaching
Pipeline Visibility
Relationship Mapping
Pipeline Management
Opportunity Qualification
Opportunity Management
Inspection
Forecasting
Culture
Consistent Sales Process
Account Execution
Account Management
Account Coverage
Buyer Insights
Account Strategy
AI Innovators