Buyer Insights

Understand your buyers better with insights on personas, stakeholder mapping, and decision-making patterns that drive wins.

Articles

Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

People.ai: Meeting Transcripts, Deal Insights & Pre-Call Intel
Article

People.ai: Meeting Transcripts, Deal Insights & Pre-Call Intel

People.ai turns data into action, keeping your team fully informed and aligned on every account and opportunity—no meetings missed, no details lost.
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Stay Focused, Stay Flexible: Advice from Aon’s Ibrahim Gokcen
Article

Stay Focused, Stay Flexible: Advice from Aon’s Ibrahim Gokcen

Aon's Ibrahim Gokcen encourages an outside in approach to AI innovation, keeping profitability and data governance top of mind.
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Relationship Mapping for Account Executives with Erik King
Article

Relationship Mapping for Account Executives with Erik King

Explore People.ai's Relationship Maps streamline sales processes, enhance engagement strategies, and simplify relationship mapping for better result.
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Small Bets, Big Results: Michael Cingari's AI Vision at Verizon
Article

Small Bets, Big Results: Michael Cingari's AI Vision at Verizon

Michael Cingari's shares how small bets led to big results with AI and automation at Verizon Business
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GTM Insider: Creative Ways to Get In-person Meetings
Article

GTM Insider: Creative Ways to Get In-person Meetings

Being in person with customers is the single best way to build trust and progress deals. See the creative ways we get face-to-face.
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GenAI: The 'Magic Tech' Revolutionizing BI with Google’s Danny Lange
Article

GenAI: The 'Magic Tech' Revolutionizing BI with Google’s Danny Lange

Discover Danny Lange’s path to Google Cloud and how he’s transforming AI, data analytics, and business intelligence for the future.
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Resources

Explore our library of guides, playbooks, and eBooks designed to help revenue teams leverage AI, align sales and marketing, and build predictable pipeline growth.

What's Throttling Your Sales Pipeline Engine?
Resource

What's Throttling Your Sales Pipeline Engine?

GTM teams must maximize every opportunity, but obstacles like poor visibility and weak buyer intelligence hinder improved performance.
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3 Obstacles Throttling Your Pipeline Engine
Resource

3 Obstacles Throttling Your Pipeline Engine

Discover 3 major roadblocks to GTM execution and actionable advice to create a high-performing pipeline engine.
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MEDDICC Template and Guide
Resource

MEDDICC Template and Guide

Today’s high-performing sales teams are driven by a rigorous discipline of planning and organization.
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Topics

Whitespace Analysis
Territory Planning
Risk Resolution
Rep Coaching
Pipeline Visibility
Relationship Mapping
Pipeline Management
Opportunity Qualification
Opportunity Management
Inspection
Forecasting
Culture
Consistent Sales Process
Account Execution
Account Management
Account Coverage
Buyer Insights
Account Strategy
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