Data Foundation

A predictable pipeline starts with complete and accurate data you can trust

Take the proven path to pipeline creation and boost revenue by capturing and leveraging high-quality data on every GTM activity

Black Box

Automated Activity Capture

Automate data entry and activity capture in your CRM to improve rep performance

Free reps to spend more time on their largest impact zone – actually selling – by eliminating the tedium of data entry and other manual tasks

  • Fuel your CRM with business-relevant data on the right accounts, opportunities, and contacts
  • Confidently filter out sensitive data and personal activities with machine learning
  • Unlock complete visibility into activities and validate engagement and health of all accounts and opportunities
  • Understand and replicate activities that drive top sales rep success

Contact Creation & Enrichment

Instantly expand your contact database to improve the reach of your sales and marketing campaigns

Create thousands of new contact records in no time and continually enhance them with buyer intelligence – no manual efforts required

  • Automatically create new contacts based on GTM engagements and continuously enrich their records to ensure they are always up to date
  • Quickly assess contact engagement levels and confirm reps are spending time with the right personas, at the right seniority level
  • Gain a complete understanding of the buyer group and the number of contacts and personas needed to get a deal done quickly
  • Unlock new marketing-compliant contacts and retain contact details and activities needed for auditing purposes

Historic Look-Back Analysis

Drive higher conversion rates by enabling reps to sell more, faster

Analyze two years of historic activity data to identify leading indicators and build benchmarks that impact the outcomes of future quarters

  • Create performance dashboards that align to your sales process and GTM strategy while promoting healthy competition among your reps
  • Set benchmarks to quickly see who is meeting targets and identify real-time coaching opportunities to prevent rep churn
  • Answer critical business questions based on past and current performance in seconds, and eliminate the back-and-forth between sales, RevOps, engineering, and data scientists

Engagement Dashboards

Spend less time digging, more time derisking with out-of-the-box, interactive data tables

Create a single source of truth by automatically capturing every activity, contact engaged, and time spent across accounts and opportunities

  • Immediately understand deal health and easily identify dormant and soft pipeline with real indicators of trouble, such as neglected key accounts and stalled opportunities
  • Easily understand the context of each engagement and identify missing personas to save in-quarter deals (quickly and easily)
  • Analyze go-to-market activities and pipeline creation over periods of time to understand how your performance stacks up to months, quarters, or years past
  • Access all of these insights, including third-party data and scorecard scores, within your CRM to boost productivity while limiting tool fatigue


Gain a full view of accounts to plot next steps toward winning revenue

Take the guesswork out of executing against key deals with 360-degree views and patented AI-powered insights

  • Gain complete visibility into current account engagement levels, engagement trends over time, and past and upcoming activities
  • Rescue in-flight opportunities with AI-powered alerts such as single-threaded deals, missing executive engagement, and no next steps identified – allowing you to proactively de-risk deals
  • Understand who’s engaged (internally and externally), across what activities, and evaluate in real time if you’re over-investing (or under-investing) in deals and key personas

APIs & Data Connectors

Gain unprecedented visibility and data portability to make fast, effective decisions wherever your teams work

Instantly place the right sales and marketing data at your team’s fingertips to accelerate decision-making and streamline sales cycles

  • Leverage out-of-the-box reports, natively in CRM
  • Unlock contact and activity data using Enterprise APIs and pre-built (no code) business intelligence connectors and templates
  • Align sales and marketing teams and decisions by working off the same dataset within existing tools

Best practices and insights to
win more revenue

Get a demo today

Learn All the Ways Can Transform Your Sales Performance

Bring the full potential of your revenue engine to life with a single platform to bolster account engagement and change the outcome of in-quarter deals.