As a sales leader in the manufacturing industry, are you leveraging AI to continuously improve your sales processes and drive predictable revenue growth? If not, your company is at risk.
According to Deloitte, to remain competitive and unlock growth, manufacturers must embrace data, AI, and automation in all aspects of their operations — not just on the factory floor. In fact, 95% of manufacturing leaders agree that this kind of digital transformation is critical to their company’s future success.
Digital transformation is the key to enabling your go-to-market (GTM) teams with the processes and data they need to meet the demands of today’s empowered — and increasingly larger — buying groups. Consider the environment in which your GTM teams are operating:
Our research indicates that the bigger the deal, the more people are on the buying committee. In fact, buying group sizes increase by more than 27% for deals above $100,000.
For B2B companies selling to complex buying groups over a lengthy sales cycle, personalization is key to ensuring the right stories, messages, and suggested next steps are conveyed at the right time to the right people. Getting this correct requires a well-orchestrated GTM organization fueled by the knowledge that resides in sales reps’ heads.
However, to date, GTM teams have struggled to access that knowledge because most reps focus on selling instead of keeping CRM up to date. Simply put, the data in most CRMs is unreliable and inaccurate because sales must populate these systems manually.
This is hampering the efforts of your broader GTM teams, and costing your company big. MIT’s Sloan Management Review says bad data costs most companies an astonishing 15%–25% of revenue as employees spend time correcting errors, seeking confirmation in other sources, and dealing with the inevitable mistakes that follow.
Your company calls upon the most advanced technology, processes, and methodologies to power its production line. Why not empower your sales, marketing, and operations teams in the same way?
With People.ai, you can solve the GTM growth challenge caused by unreliable, inaccurate data in your CRM system. In other words, you can achieve predictable pipeline and revenue performance — without forcing your GTM teams to learn a new tool.
Our revenue intelligence platform makes it possible to activate a unified data-first approach and support your GTM teams with AI-powered actionable insights in today’s more digital-first environment. In turn, they are positioned to:
Or, see People.ai in action by scheduling a free demo today.