Relationships matter in sales. However, developing relationships with key buyers in your target accounts is more challenging than ever today.
Why? Well, for starters, purchasing groups are larger and buyer expectations have changed. For example, buyers are doing more due diligence than ever – the total number of buying interactions during a purchasing process has increased by nearly 60% since 2019.
This means buyer knowledge is a competitive advantage for sales teams, particularly when you put the right account-based selling tools to work.
Join People.ai and special guest Anne Slough, Principal Analyst at Forrester, for a deep dive into how leading go-to-market organizations are leveraging account-based selling tools to harness better buyer knowledge and build impactful relationships.
What we’ll cover:
View our on-demand webinar today and get ready to explore how to use account-based selling tools to build lasting relationships that produce more pipeline and revenue.