December 18, 2023

2023 AI Recap: A Year of Innovation, Adoption, and Growth [AI Stats]

Jessica Denny
2023 AI Recap: A Year of Innovation, Adoption, and Growth [AI Stats]

As we say goodbye to 2023, let's celebrate the astonishing leaps and bounds organizations and individuals have made with AI! From healthcare breakthroughs to widespread adoption across industries, this year has been truly remarkable. 

Let's dive into the key highlights, stats, and trends that defined AI in 2023:

Generative AI Takes Center Stage

  • LinkedIn experienced a significant 60% increase in mentions of generative AI (genAI) and genAI products, signifying the growing interest and adoption of this technology. [Business Insider]
  • Responding to people via text or email, answering financial questions, and even preparing candidates for job interviews are some of the popular uses of genAI.  [Forbes]
  • 49% of the general population would use genAI if it was integrated into the technology they already use [Salesforce]
  • The market size in the generative AI market is projected to reach $44.89 billion in 2023. [Statista

Changing Attitudes towards AI

  • Gen Z employees are more prepared for their employers to adopt genAI in the workplace, with 48% feeling ready for this technological shift.  [Adobe]
  • Millennials show the highest belief in AI's positive impact on their line of work compared to Gen X and baby boomers. [PCMag]

AI Becomes a Priority for Companies

  • Nearly three-fourths (73%) of companies prioritize AI over all other digital investments, recognizing its potential for transformative impact.  [Accenture]
  • Customer and employee retention witness a 32% improvement annually due to investments in AI projects and initiatives. [IDC]
  • While reported overall AI adoption remains steady at around 55 percent, more than two-thirds of respondents say their companies plan on increasing their investments in AI. [McKinsey]

Large Language Models Reach New Heights

  • Chat GPT-4, the latest large language model from OpenAI, boasts an impressive 100 trillion parameters and can process up to 25,000 words at once, taking conversational AI to unprecedented heights. [OpenAI]
  • ChatGPT has over 100 million weekly active users. [Demandsage]

AI is Reshaping Sales and Marketing

  • Only 37% of all sales organizations currently leverage AI, highlighting the immense untapped potential for growth. [HubSpot]
  • Automation plays a crucial role, with 61% of sales teams that exceeded their revenue goals relying on it. [HubSpot]
  • Salespeople find that using AI allows them to spend more time selling, as it assists with data entry, email automation, calendar management, and sales forecasting. [HubSpot]
  • 52% of sales professionals say AI tools are very to somewhat important in their day-to-day role. [Hubspot]
  • 81% of sales professionals say AI can help them spend less time on manual tasks. [Hubspot]
  • 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive [Mailchimp]

Global AI Landscape

  • The U.S. and China continue to lead in AI research and technology, with top-tier AI researchers concentrated in universities and companies within each country.  [Statista]
  • The U.K., Israel, and Canada have emerged as leaders, contributing significantly to the AI race. [Statista]
  • Generative AI use by country: 73% of India, 49% of Australia, 45% of the US, 29% of the UK [Salesforce]

The Transformative Power of AI for Good

  • 87% of private and public sector CEOs with decision-making power in AI and climate believe AI is an essential tool in the fight against climate change. [BCG Climate AI Survey report.]
  • AI plays a pivotal role in diagnosing and managing kidney disease, offering new possibilities for treatment and care. [HealthTech Magazine]
  • AI can help identify patients who may have COVID-19, aiding in early detection and prevention. [HealthTech Magazine]

AI Innovation at

Here at, we also had an exciting year of AI innovation building upon our long history in the sales AI space. We launched new cutting-edge products and features, we fostered partnerships with some amazing companies, and we continued on our mission to help go-to-market supercharge their productivity with AI and automation.

roadmap with icons from the list above.

2023 has been a groundbreaking year for AI, with advancements in healthcare, increasing adoption in sales and marketing, and shifting attitudes towards AI in the workplace. The year's achievements set the stage for a future where AI continues to revolutionize industries and empower individuals worldwide. Looking to 2024 and beyond, the future of AI is promising. 

Is your organization ready to make the genAI leap? Check out this blog on “How to Develop a Generative AI Roadmap Your Organization Can Trust.

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