What Sales Podcasts Should You Listen To In 2022?

September 1, 2022
What Sales Podcasts Should You Listen To In 2022?


What Sales Podcasts Should You Listen To In 2022?

20 Best Sales Podcasts To Improve Your Skills In 2022

In a fast-evolving and highly competitive field like sales, sales professionals should always be eager to learn. But for reps who are constantly on the go, it can be difficult to take the time to sit down and read the latest newsletters or articles.

Enter sales podcasts. You can listen to them on your morning commute, on the way to meetings, or even during a workout or a short walk.

But with all the sales podcasts out there, how do you know which ones are worth listening to? Here, we list down some of the top-rated sales podcasts of 2022.

The 20 Best Sales Podcasts For 2022

Discover actionable sales strategies, sales leadership tips, sales enablement trends, sales productivity tools, and much more with these sales and marketing podcasts.

1. Legends of Sales and Marketing

Host: Justin Shriber

Average episode length: 40 mins to 1 hour

Where to listen: Apple Podcasts | Spotify | Stitcher

Aside from offering revenue intelligence software, People.ai also hosts its very own podcast.

True to its name, “Legends of Sales and Marketing” brings in industry leaders and trailblazers in the sales and marketing industry to discuss the secrets and strategies they used to achieve success.

The guests on the “Legends” podcast don’t just share the usual tips and tricks either. They get candid about some of the valuable insights they’ve learned both from their professional and personal lives.

For example, recent guest Rashmy Chatterjee, Chief Executive Officer of global cybersecurity platform ISTARI, talks about being the first female engineer to join the Indian Navy and her early experiences of carving out her own path as a woman in a male-dominated field.

2. Conversations With Women in Sales

Host: Lori Richardson

Average episode length: 30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

On “Conversations With Women in Sales,” Lori Richardson of Score More Sales conducts interviews with sales leaders who have been through and understand the unique challenges of being a woman in the world of sales.

The podcast covers topics like leadership, dealing with imposter syndrome, building confidence, pushing for more inclusive sales teams, and the like, and includes interviews with successful female sales professionals and male allies.

One particularly interesting episode features sales coach Alli Rizacos who specializes in helping tech and sales leaders deal with imposter syndrome – an issue that is so prevalent among women working in the sales industry.

3. The Modern Selling Podcast

Host: Mario Martinez Jr.

Average episode length: 45 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

If your business leaders still echo the old school sentiments of “Glengarry Glen Ross,” Mario Martinez Jr.’s “The Modern Selling Podcast” is the perfect antidote.

This weekly podcast has been described as the “go-to podcast” for sales leaders, sales professionals, sales enablement leaders, business owners, and anyone tasked with generating revenue and initiating business growth. By leveraging modern solutions and ideals, such as AI-powered sales enablement and human-centered communication, Martinez and his guests unlock the sales secrets that will connect the new generation of startups with more discerning customers.

4. The Other Side of Sales

Host: Ashleigh Early

Average episode length: 1 hour

Where to listen: Apple Podcasts | Spotify | Stitcher

“The Other Side of Sales” is a sales podcast made for and by sales professionals who come from underrepresented and marginalized groups. By pointing a spotlight on POCs, women, and LGBTQ+ people in sales, the show becomes a guide towards creating a more inclusive and supportive culture in sales.

5. B2B Growth Show

Host: Benji Block

Average episode length: 10 to 30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

“B2B Growth Show” is a daily podcast hosted by marketing expert Benji Block and Sweet Fish Media. With over 2,000 episodes, the podcast is a wellspring of information on B2B sales and marketing.

6. Sales Enablement With Andy Paul

Host: Andy Paul

Average episode length: 15 to 45 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Andy Paul is a bestselling author and one of the leading global sales experts of today.

His “Sales Enablement” podcast features “candid and inspiring” conversations with some of the most exciting revenue leaders right now, including Cience CMO Eric Quanstrom and Wendy Weiss of Salesology, who are both leading experts on proactive outbound prospecting, best-selling author Phil M. Jones, and Chantel George, CEO and founder of Sistas in Sales, the largest global organization for WOC in sales.

7. The Sales Evangelist

Host: Donald Kelly

Average episode length: 20 to 30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Donald Kelly, author of “Sell It Like A Mango,” hosts “The Sales Evangelist,” a podcast filled with actionable insights and inspiring stories from sales experts and entrepreneurs on how you can hustle your way to the top.

The podcast is inspired by Kelly’s own journey in which his sales career “limped along” until a company invested in sales training to help him become the sales expert that he is today.

8. Sales Influence — Why People Buy!

Host: Victor Antonio

Average episode length: 10 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

What drives people to buy what they buy? According to the people at “Sales Influence”, today’s buyer is “more informed and more skeptical” when it comes to buying. But with this podcast, sales professionals can better understand what influences and what can influence consumer behavior, as well as how you can harness human psychology to get better at sales.

9. Sales Success Stories

Host: Scott Ingram

Average episode length: 45 minutes to 2 hours

Where to listen: Apple Podcasts | Spotify | Stitcher

Have you ever wanted to learn the sales secrets of the best of the best in sales?

In “Sales Success Stories”, host Scott Ingram interviews the “quota carrying, individual contributors who are either the #1 top producer of their team or at least in the top 1% of performers on a very large team.” This means that the stories you hear on this pod are not of those who have won the sales lottery, but have instead found success through consistency, hard work, and an effective strategy.

This podcast is filled with great insights on the habits, resources, and attitudes that have catapulted top performers to success.

10. Advanced Selling Podcast

Host: Bill Caskey & Bryan Neale

Average episode length: 10 to 25 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

As one of the longest-running sales podcasts in the world, the “Advanced Selling Podcast” is one of the most exhaustive resources of sales strategies, frameworks, and tips and tricks for growing your sales skills.

The podcast is run by B2B sales trainers Bill Caskey and Bryan Neale, who have been in the industry for over 20 years.

The episodes are easily digestible and quite short, averaging at about 20 minutes each. This makes this podcast a great option for those who don’t have a lot of free time on their hands.

11. Sales Game Changers

Host: Fred Diamond

Average episode length: 30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Have you ever wondered how some of the top leaders in sales started out? On “The Sales Game Changers”, Institute for Excellence in Sales co-founder Fred Diamond interviews powerful and successful sales leaders about how they grew their careers and became the game changers that they are today.

If you’re ever feeling stuck in a rut or like you’re progressing too slow, this podcast serves a great dose of inspiration.

12. Sales Hacker

Host: Sam Jacobs

Average episode length: 1 hour

Where to listen: Apple Podcasts | Spotify | Stitcher

“Sales Hacker” is the largest community of B2B sales professionals. The open, free community is dedicated to elevating the profession and supporting other members in their journey towards growth.

The podcast, hosted by Pavilion founder and CEO Sam Jacobs, is a distillation of all the sales tips, tricks, tactics, and strategies that get shared in the community. Jacobs invites esteemed guests such as Andy Paul, Jiminny CEO and founder Tom Lavery, author Marley Majcher, and the like to talk about topics such as sales management, sales technologies, strategic partnerships, marketing strategies, customer success, and their key learnings from their sales experience.

13. Sales Pipeline Radio

Host: Matt Heinz

Average episode length: 20 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Hosted by Matt Heinz of Heinz Marketing, “Sales Pipeline Radio” features “the brightest minds in B2B sales and marketing.” The podcast covers the whole sales pipeline, from demand generation to lead management to sales effectiveness and beyond.

14. Building Digital Products

Host: LinkUp Studio

Average episode length: 30 minutes

Where to listen: Apple Podcasts | Spotify

“Building Digital Products” is a podcast dedicated to helping innovators and entrepreneurs to create digital solutions. While not quite a sales podcast, this pod is worth the listen for anyone tasked with selling SaaS products.

15. The Predictable Revenue Podcast

Host: Collin Stewart

Average episode length: 30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Co-hosts Collin Stewart and Sarah Hicks of Predictable Revenue interview sales development leaders each week to deliver actionable advice from people “on the front lines” of sales. Listeners can pick up tips on sales development, coaching, and prospecting – all from successful sales professionals who are building or have built SDR teams.

16. Customer Engagement Lab

Host: Travis Tyler

Average episode length: 30 to 40 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Business podcasts can get boring fast. “The Customer Engagement Lab” promises a fun, funny, and insightful alternative to all the serious, jargon-laced podcasts out there. Created by PandaDoc and hosted by Travis Tyler, the podcast serves as a place “for sales and marketing teams to let their hair down for a good ol’ fashioned silly goose time”.

17. Make It Happen Mondays

Host: John Barrows

Average episode length:  30 minutes

Where to listen: Apple Podcasts | Spotify | Stitcher

Top B2B sales trainer and JBarrows Consulting founder John Barrows hosts “Make It Happen Mondays”. The podcast is a great place to find actionable tips for closing more sales – particularly in a virtual playground.

18. Tales from the Field

Host: Amy Volas

Average episode length: 20 to 30 minutes

Where to listen: Spotify | Stitcher

They say experience is the best teacher. Nobody seems to know that better than Thursday Night Sales founder Amy Volas. This LinkedIn Top Sales Voice sits down with different sales practitioners and leaders to discuss the important lessons they picked up from their past “sales fails.” This podcast is like a continuous cautionary tale for all the things you shouldn’t do as a sales professional.

19. Full Funnel

Host: RajNATION and Tyler Lessard

Average episode length: 10 minutes

Where to listen: Spotify | Stitcher

Don’t have time to read the news? “Full Funnel” is a 10-minute long podcast where hosts RajNATION and Tyler Lessard discuss the latest news and trends in the world of sales. Each episode, the hosts debate and discuss three hot topics for their listeners and cap off the show with insightful and actionable tips.

20. The Art of Charm

Host: AJ Harbinger and Johnny Dzuback

Average episode length: 45 minutes to 1 hour

Where to listen: Apple Podcasts | Spotify | Stitcher

In sales, soft skills like confidence, empathy, storytelling, active listening, and conflict resolution are all essential for connecting to prospects and convincing them to believe in your product.

“The Art of Charm” is a podcast that teaches everyone, not just sales professionals, how to tap into those skills and master the art of gentle persuasion.

Should You Start A Sales Podcast?

One of the reasons why there are tons of sales podcasts out there is because podcasting is a fantastic tool for boosting marketing and increasing sales. If you want to convince your sales team or sales manager that you should start your own sales podcast, you can sell the concept by offering the following benefits:

1. Sales Podcasts Help You Gain Exposure

Sales professionals are always looking to learn something new every day. By offering practical, insightful content on a regular basis, you draw in audiences who are looking for something that can not only fill their time but teach them something useful as well. This move opens you up to a whole range of new prospective clients who may not have been interested in your product in the beginning.

2. It Establishes You As An Authority In Your Niche

Consumers and businesses want to give their business to a company they can trust. When you host a podcast, especially one where you get to interview top dogs in the industry, you establish yourself as a credible and trustworthy source of knowledge.

3. Podcasts Let You Promote Your Strategic Partners

Podcasts are the ultimate referral tools. They’re essentially free advertising spaces that you can use to promote your partners. And when other businesses see the value in your podcast and the effects of what promotion can do for other businesses, they’ll be keen to partner up with you as well.

What Makes A Successful Sales Podcast?

Ready to start your own podcast? Here are some top tips for what makes a great podcast:

1. Keep It Engaging

Nobody wants to listen to a boring podcast. One of the best ways to keep a podcast engaging is by breaking it up into sections. An hour-long episode can feel long and intimidating, but audiences won’t realize an hour has gone by if you can add variety. If your format is an interview, you can include short news and trends catch-up section in the beginning. If you have a co-host, you can also set aside time to reflect on the interview of the day.

2. Be Consistent

While variety is good within an episode, it’s important to stay consistent on things like upload schedule, show lengths, and topic scope. As such, you’ll have to do a lot of planning in advance to make sure that you have enough content – and enough time to edit your content – each day/week/month, or whenever you plan on releasing your episodes.

3. Keep It Relevant

Your podcast has to be relevant in terms of the current news and trends of the time, as well as relevant to your brand.

People listen to podcasts because they want to learn something. Strive to provide new and fresh information so that listeners don’t feel like they’re wasting their time. At the same time, you need to make sure that your podcast topics are still in line with your product or service. Remember that your podcast is also a sales tool, and you want it to influence people to consider your product or service as well.

The Bottom Line

Sales is an ever-evolving industry, and it can be tough to keep up with the latest changes. That’s why we’ve compiled a list of the 20 best sales podcasts to help you stay ahead of the curve in 2022. From “The Sales Evangelist” to our very own “Legends of Sales and Marketing,” these shows will give you the tools and knowledge you need to succeed in sales.

Sales Podcasts FAQs

Do Podcasts Drive Sales?

Yes, podcasting can drive sales. These days, more and more businesses are using podcasts as a marketing tool. By providing audiences with more value and building authority and credibility in your niche, podcasting is a great way to separate yourself from your competition.

How Do I Listen To Podcasts?

Podcasts are available on most music streaming apps like Spotify. There are also podcast-specific streaming apps such as Audible, Stitcher, Google Podcasts, and Apple Podcasts.

Learn all of the ways People.ai can  drive revenue growth for your business