Note: This post was contributed by Mark Gallant, Sr. Director of Marketing, People.ai
In the world of big data – more is better. But what happens when your “more” goes into a black hole? In today’s macroeconomic climate, avoiding these data black holes is more important than ever! For that reason, more companies are driving their sales reps to log their activities into the CRM. And that means all emails, phone calls, and meetings. Having a clear understanding of activities means being able to truly understand the ins and outs of your sales process.
But, logging activities just takes time. In fact, according to LinkedIn, nearly 20% of a rep’s time is spent updating CRM. It’s no wonder activities don’t get logged!
And while there are tools to automate activity logging – that only works if the contact record exists in the CRM! What’s your solution then?
Having partnered with over 250 enterprise customers to date, we have found some shocking results. In some cases, we discovered that 50% of the contacts sales reps were working with, did not exist in their CRM. In some industries like manufacturing and life sciences, that number often jumps to over 80% of contacts!
Conversely, by using People.ai and our industry-leading contact syncing and AI-powered filtering and matching capabilities, many customers have averaged between 16,000 to 60,000 newly captured contacts. Meanwhile, top performers capture between 350,000 and 500,000 new CRM contacts! That’s a significant boost to those customers’ addressable databases, which can have quite an impact on pipeline and revenue growth.
People.ai integrates with email and phone systems (like GSuite, Office365, Bellgram, Zoom, etc.) and logs your sales reps’ activities into your CRM. As part of this, we make sure the contacts your sales reps are talking to, actually exist in the CRM. Because we all know, “if it’s not in CRM, it doesn’t exist!”
But with our solution, even if the contact doesn’t exist in your CRM, People.ai can automatically create a new contact and associate it to the correct account, saving your reps valuable time and saving you headaches.
Up until now, these data points and outcomes were only achievable for Salesforce customers. But more recently, we announced a partnership between People.ai and Oracle Fusion Sales!
With the expansion of this proven solution for Oracle Fusion Sales customers, we are now able to automatically add GDPR-compliant contacts – and their related activities – into our client’s Oracle CRM systems. No more head spinning, and no more guesswork for these customers.
The best part about these capabilities and results? Everyone on the GTM team is happy!
Are you ready to be happy? Request your demo now!