Today’s marketing teams face constant pressure to generate more and higher quality pipeline than ever. To succeed, it’s a must for them to tightly partner with their sales counterparts. However, this is challenging in light of:
In this e-Book, you’’ll learn how to:
When go-to-market teams work from the same dataset, marketing can stop playing the volume numbers game. Instead, they can allocate investments to the right accounts and personas, and align with sales to engage influencers, decision makers or even detractors within key accounts.