In many organizations, there’s a data chasm between sales and marketing teams, resulting in a lack of visibility into each team’s pipeline activities. This internal misalignment can lead to a poor customer experience in the form of mixed messages, duplicate contact efforts, too much or too little engagement, and a general lack of brand consistency.
The solution to this problem is automated activity capture. All of your sales team’s activities (think: calls, meetings, demos, emails, etc) are captured and assigned to the correct contact, account, and opportunity in your CRM. Marketing can leverage this information to launch coordinated and personalized campaigns in lockstep with sales.
With this approach, GTM teams will be able to: