As the saying goes, a chain is only as strong as its weakest link. Successful go-to-market (GTM) team leaders are keenly aware of which of their organization’s chains are most likely to break and understand how to reinforce them.
These teams use AI, automation, and data to allocate resources more efficiently and accurately. As a result, territory designs become easier and more equitable. Accounts can be assigned or reassigned based on facts, rather than waiting for complaints from customers. And business and deal reviews are more effective because they’re fueled by data, not anecdotes.
Read our use case checklist to learn more about how to optimize the use of your entire GTM team, and achieve results such as increased sales capacity, reduced churn, and higher quota attainment.