The Keys to Unleashing GTM Transformation in Life Sciences

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Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production.Begin your journey with People.ai’s 5-step plan:

1. Automate data capture
2. Establish the right KPIs to track
3. Create leaderboards to visualize results & act
4. Proactively tune your “sales production” engine
5. Enterprise digital performance management

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Speakers:

Art Harding

Chief Operating Officer - People.ai

Art Harding brings over 20 years of hands-on operations experience at B2B companies and most recently served as SVP, GTM Strategy & Operations at New Relic, Inc. Before that, he held a variety of roles across services, sales, and operations driving business growth to $1B in annual revenue at enterprise companies such as VERITAS / Symantec, VMware, and Riverbed. Harding will lead all business operations at People.ai.

Mark Galant

Sr. Director - People.ai

Mark has over 20 years experience helping B2B companies transform their marketing and operations, and has held senior roles in marketing, operations, SCM, and information technology—many of which focused on digital transformation. Most recently, Mark was at People.ai customer PTC, where he was VP, Customer References & Alliances Marketing. Mark has held a variety of management positions at B2B companies such as AspenTech, Stanley Black & Decker, and JD Edwards.

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