As a medical device, pharmaceutical, or biotech sales leader, are you leveraging AI to continuously improve your sales processes and drive predictable revenue growth? If not, your company is at risk.
Simply put, healthcare has gone digital. Data is the lifeblood of the life sciences industry, and AI enables organizations to leverage that data for the benefit of patients, practitioners, and employees alike. That’s why 98% of healthcare leaders have or plan to implement an AI strategy and 99% expect that strategy to result in cost savings.
To remain competitive, life sciences enterprises must embrace data and AI automation in all aspects of their business — including in the sales organization.
Life sciences selling has changed
Digital transformation is the key to enabling your go-to-market (GTM) teams with the processes and data they need to meet the demands of today’s empowered — and increasingly larger — buying groups. Consider the environment in which your GTM teams are operating:
You need the data locked in sales reps’ brains
For B2B companies selling to complex buying groups over a lengthy sales cycle, personalization is key to ensuring the right stories, messages, and suggested next steps are conveyed at the right time to the right people. Getting this correct requires a well-orchestrated GTM organization fueled by the collective knowledge that resides in sales reps’ heads.
However, to date, GTM teams have struggled to access that knowledge because most reps focus on selling instead of keeping CRM up to date. Put simply, the data in most CRMs is unreliable and inaccurate because sales must populate these systems manually.
This is hampering the efforts of your broader GTM teams and costing your company big. MIT’s Sloan Management Review says bad data costs most companies an astonishing 15 to 25% of revenue as employees spend time correcting errors, seeking confirmation in other sources, and dealing with the inevitable mistakes that follow.
AI and automation are the answer
Your company calls upon the most advanced technologies, processes, and methodologies to power its products and production line. Why not empower your sales, marketing, and operations teams in the same way?
With People.ai, you can solve the GTM growth challenge caused by unreliable, inaccurate data in your CRM system. In other words, you can achieve predictable pipeline and revenue performance — without forcing your GTM teams to learn a new tool.
Our revenue intelligence platform makes it possible to activate a unified, data-first approach and support your GTM teams with AI-powered insights in today’s digital-first selling environment. In turn, they are positioned to:
Download our eBook for further insight into how to:
Or, see People.ai in action by scheduling a free demo today.